A project to spread the token economy to the world through

economic stimulus of sports communities

Purpose of the project

Offering a smart contract platform “Cheer medal (CHM)” that allows athletes and sports teams around the world to easily issue community tokens and start their “own token economy”, we create a new economy in the sports business which is led by community tokens by solving issues of the sports market, such as the locally-dependent profit model, chronic shortage of activity funds, second career of athletes, and the closed and old-fashioned management.

Project outline

  • Spread the smart contract platform “Cheer medal (CHM)” that allows athletes and sports teams to issue their own token “Players Cheer medal (PCM)”
  • Offer and spread decentralized exchange-type wallets that allow easy exchange of CHM and PCM
  • Grow token economy through collaboration with the sports community service Esporta
  • Develop and spread new token-driven business models and services
  • Develop and organize cheerleaders as “evangelists” to spread the token economy in the sports market

Mission of the project

Spread “supporters’ economy” in which sports fans all over the world can participate with passion and love to create a bright future.

*Supporters’ economy is a coined word refers to the economic activities that are driven by positive emotions such as love, passion, encouragement, etc. arising out of supporters’ feelings, “consume and invest as a support”, without constrained by economic rationality such as cheapness and convenience.

The size and challenges of the sports market

The target of this project is the sports market, which has huge economic scale of 100 trillion yen and more than 5 billion people participating worldwidely.

hen looking at this huge sports market from a macro perspective, it turns to be an aggregation of sports communities where fans centered on teams, athletes and brands are gathering. Because the sports community has “strong social graphs” such as locality, blood, affiliation and origin, its unity and solidarity power is strong and the apparent “segment strongly motivated to investment” performs “consumption and investment for supporting” against economic rationality, which is why it is considered to have a high potential for economic stimulus if including potential targets.

On the other hand, the teams and players of minor competitions have a constant shortage of funds for activities, where even top athletes have to rely on side jobs. Diversification and acquisition of profit sources are the urgent issues, and more and more organizations are actively working on advanced technologies such as blockchain, VR/AR and AI technology.

Predominance of the project

This is Collaboration with the advance sports support service, Esporta

Projects that form token economies have been established all over the world, however, some are lacking use cases or strong collaboration with the real economy. This project is promised to collaborate with the sports tech service “Esporta”, which is precedingly developing in Japan, and has the advantage of being accessible to participants in the sports communities centered on top athletes and professional sports clubs

Esporta has been developed as a web service for posting support messages to athletes, selling contents, and matching athletes with business partners. The boxing world champion Ryota Murata, the 2019 fencing world champion, professional sports leagues and professional basketball clubs have been registered accounts. Esporta is steadily expanding its athlete registrations and users towards its full-scale development at the Tokyo Olympics to be held in 2020.

Examples of token economies in the sports market


10 2019
Development of CHM token
3 2020
Release of CHM token
6 2020
Release of wallet β
9 2020
Start "Token economy demonstration experiment" at the Tokyo Olympics
12 2020
Start selling investment trust type-products
3 2021
Open DEX exchange

Token Allocation

  • 50% Token sale

  • 15% Team/Founder

  • 15% Markeeting

  • 20% Partner/Exchanges

Usage of Funds

  • 35% Operation

  • 35% Development

  • 15% Marketing

  • 5% Security&Legal

  • 10% Reserve