Offering a smart contract platform “Cheer medal (CHM)” that allows athletes and sports teams around the world to easily issue community tokens and start their “own token economy”, we create a new economy in the sports business which is led by community tokens by solving issues of the sports market, such as the locally-dependent profit model, chronic shortage of activity funds, second career of athletes, and the closed and old-fashioned management.
- Spread the smart contract platform “Cheer medal (CHM)” that allows athletes and sports teams to issue their own token “Players Cheer medal (PCM)”
- Offer and spread decentralized exchange-type wallets that allow easy exchange of CHM and PCM
- Grow token economy through collaboration with the sports community service Esporta
- Develop and spread new token-driven business models and services
- Develop and organize cheerleaders as “evangelists” to spread the token economy in the sports market
Spread “supporters’ economy” in which sports fans all over the world can participate with passion and love to create a bright future.
*Supporters’ economy is a coined word refers to the economic activities that are driven by positive emotions such as love, passion, encouragement, etc. arising out of supporters’ feelings, “consume and invest as a support”, without constrained by economic rationality such as cheapness and convenience.
The target of this project is the sports market, which has huge economic scale of 100 trillion yen and more than 5 billion people participating worldwidely.
hen looking at this huge sports market from a macro perspective, it turns to be an aggregation of sports communities where fans centered on teams, athletes and brands are gathering. Because the sports community has “strong social graphs” such as locality, blood, affiliation and origin, its unity and solidarity power is strong and the apparent “segment strongly motivated to investment” performs “consumption and investment for supporting” against economic rationality, which is why it is considered to have a high potential for economic stimulus if including potential targets.
On the other hand, the teams and players of minor competitions have a constant shortage of funds for activities, where even top athletes have to rely on side jobs. Diversification and acquisition of profit sources are the urgent issues, and more and more organizations are actively working on advanced technologies such as blockchain, VR/AR and AI technology.
Projects that form token economies have been established all over the world, however, some are lacking use cases or strong collaboration with the real economy. This project is promised to collaborate with the sports tech service “Esporta”, which is precedingly developing in Japan, and has the advantage of being accessible to participants in the sports communities centered on top athletes and professional sports clubs
Esporta has been developed as a web service for posting support messages to athletes, selling contents, and matching athletes with business partners. The boxing world champion Ryota Murata, the 2019 fencing world champion, professional sports leagues and professional basketball clubs have been registered accounts. Esporta is steadily expanding its athlete registrations and users towards its full-scale development at the Tokyo Olympics to be held in 2020.
Token sponsor that "changes the profit structure"
In the conventional sponsor system, the sponsors generally receive a right of “advertisement” such as on uniforms as a return to their offering of expenses for advertising and public relations to athletes or teams. Token sponsors, on the other hand, can perform “advertisement” as a return to purchasing a certain number of PCM issued by the team. The sponsors are not advertisers, but a partner to enhance PCM value, allowing both teams and sponsors to share the economic benefits.
Token pension that "supports athletes' life planning"
The active life of athletes is short and they are always concerned about the second career. It can support athletes’ life planning by letting athletes or teams operate a portion of PCM as a second carrier fund (pension) and assigning it to retirement allowances or to capitals for their challenge in the second career.
Token ticket that "eliminates cheating"
By utilizing tampering and duplication resistance of blockchain and by linking game tickets etc. to tokens, it enables to prevent fraudulent acts such as reselling and copying. It is also possible to reduce the costs of delivery and printing by adopting digital tickets.
- 50% Token sale
- 15% Team/Founder
- 15% Markeeting
- 20% Partner/Exchanges
- 35% Operation
- 35% Development
- 15% Marketing
- 5% Security&Legal
- 10％ Reserve